Ticket Revenue Surges for 2015-16 Season, Thanks to You
A hearty bravo to Orchestra patrons and supporters for making the 2015-16 subscription season a very memorable one. The Philadelphia Orchestra Association is pleased to report that earned income revenues for the main subscription season and other special concerts total slightly over $12 million, an 11% increase over last year. The recently completed season also saw a 9% increase in the number of households purchasing tickets and a 5% increase in total tickets sold for the main subscription series over last season. Across a larger timeline the figures represent a 45% increase over the revenues of the 2010-11 season and the highest earned income from ticket revenues in more than a decade. Ticket sales have grown 9% since 2010-11.
Philadelphia Orchestra President and CEO Allison Vulgamore said, “This particular rise in earned revenue, both in dollars and in numbers of tickets sold, is vitally important. We express our boundless appreciation to the community of Philadelphia for its support and celebrate the strong, dynamic relationship between the community and the Orchestra. This rise also indicates Philadelphia’s recognition of the artistry of Yannick Nézet-Séguin and the Philadelphia musicians, as well as that of Principal Guest Conductor Stéphane Denève and our many distinguished guest artists. Each concert provides a unique experience.”
“Increasing revenue sources on all fronts is a primary goal for The Philadelphia Orchestra Association and Allison and her team are making steady progress,” said Association Board Chairman Richard B. Worley. “That the ticket revenues are so strong this year hardly comes as a surprise, however. Anyone who has sat in the house, as I have, for so many exciting concerts could easily feel the enthusiasm from the audience. I offer my congratulations to the musicians and staff of the Orchestra for their success this season and over the last several years.”
The Orchestra is also seeing strong growth in its audience development initiatives. Since the inception of the Young Friends of The Philadelphia Orchestra in 2011, this group has grown to 2,400 members, with 13% of that number having first come to the Orchestra through eZseatU, the Orchestra’s college membership program. Through eZseatU approximately 1,500 students attend main subscription concerts on average of 5 times each a season. The TeenTix initiative, begun during the 2015-16 season, is a pilot program for middle and high school students, and makes a limited number of $10 seats available for select concerts. More than 120 students participated in this welcoming program to develop new and younger audiences.
Photo by Will Figg